Public Relations Vs. Internet Marketing
We tend to live in a this- or-that, black-or-white world. We pick one brand over another; choose one team over its rival. We generally pick a camp and then do our best to justify our choice. The same holds true for the ways we chose to run and market our businesses. We pick a philosophy, a strategy and generally that is what we live, or die, by.
In the marketing world for years the battle was between advertising and public relations. Now Internet marketing has entered the ring. I’ve spoken with some truly savvy folk who swear that Internet marketing or the inappropriately named online PR (it is much more akin to advertising than it is to PR) is the only tool they need, the only tool they’ll use – and that’s that!
It’s interesting to take such a stance. Foolhardy, but interesting. I’ve specialized in public relations for over two decades. I suppose I could make the claim that PR is the only way to go, but why? Why limit yourself to one form on marketing. The truly smart marketers and business experts develop a strategic, multi–faceted technique. Internet marketing can spread the word though blogging, social networking and effective SEO. Effective PR more than ever is the most legitimizing and validating form of marketing. Through it you become the news; you are the story. Your online marketing can help develop media stories and your media coverage can direct viewers, readers and listeners to your websites, blogs, landing pages, social network sites, etc. Think of the true marketing juggernaut you can create if you strategically combined the two.
Copyright © Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
Anthony Mora began his media career as a freelance journalist for such
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
In 1990, Anthony formed Anthony Mora Communications, Inc. a Los
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, “Spin to Win” can be utilized by heads of major corporations, small business owners, and entrepreneurs.
